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Alice Lin

Design and Marketing

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Marketing Snippets

Google AdWords

June 5, 2018

Marketing Snippet of the Week: Google Adword - What questions are you the answer to?

70-30 Rule

May 29, 2018

Marketing Snippet of the Week: The 70-30 Rule. 30% what you want. 70% what your audience wants.

Hashtags

May 22, 2018

Marketing Snippet of the Week: #Hashtags. Twitter - Yes! Instagram - Limit it to max 4 at end of post or in a comment. Facebook - Ugh! FB thinks you copied hashtag text from Twitter or Instagram.

Facebook Ad Planning

May 15, 2018

Marketing Snippet of the Week: Facebook Ad Planning. Run Facebook ads for a minimum of 3 days. It takes a few days for the algorithm to learn.

Social Media Action Plan (3 types of content)

May 8, 2018

Marketing Snippet of the Week: Social Media Action Plan. [graph with 3 lines] core + searchable + tentpole

CTAs

May 1, 2018

Marketing Snippet of the Week: CTAS (Calls to Action). Every ad/post should end with an enticing CTA. Tell readers what to do next. Don't overload it with option. e.g. Join the Fun, instead of Read More

Annotated Analytics

April 17, 2018

Marketing Snippet of the Week: Annotated Analytics. You can read and write notes in Google Analytics to help understand traffic. e.g. News article with link may have caused uptick.

UTM links

April 10, 2018

Marketing Snippet of the Week: UTM links. Use them to distinguish between organic and paid FB ads.

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