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Alice Lin

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Marketing Snippets

YouTube is social media #2

April 3, 2018

YouTube is social media #2

FB vs. Google

March 27, 2018

Marketing snippet of the Week: FB vs. Google. Google DoubleClick program is its demographic source & is limited. FB has more demo info.

Cut in half. Cut in half again.

March 20, 2018

Marketing Snippet of the Week: Text: Cut in half. Cut in half again. And use bullet points.

Consider audience experience

March 13, 2018

Marketing Snippet of the Week: Consider audience experience. Homepage = Building facade. Event page = Parking garage

Benefits, not features

March 6, 2018

Marketing Snippet of the Week: Benefits not features. [x-ed out: Let's save a life together.] You = Lifesaver

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